This brief was to create an on brand marketing report for Victoria's Secret who has been reported to be in decline of sales. The report gives insights and recommendations to VS on how to appeal to their customers and improve sales. Many consumers felt that VS portrayed an exclusive image and lack of body positivity particularly for older women, which left many consumers feeling unrepresented. I offered recommendations on how to make the brand more inclusive to women with all kinds of body types and ages. I created infographics and gathered statistics to go in the report that followed the VS brand identity while adding my own creative designs and layouts.