Mind
Rebranding
Branding ~ Graphic Design ~ Creative Direction
My own hypothetical brief rebranding mental health organisation Mind. I created posters and flyers that would give a fresh feel and calming aesthetic.
For this brand concept I looked into colour psychology. This is the study of colours in relation to human behaviours and emotions. I chose colours that trigger positive emotions that promote a positive mind set. Pink and blue represent calmness and serenity. Green represents growth and new beginnings. Yellow and orange is optimism and happiness. White represents purity and starting fresh. These colours are also attractive to both men and women.
Mind is a charity that relies mostly on donations and grants. I designed some products that can be sold on the Mind website as well as at Local Minds, to raise money and offer visitors useful products to help with their mental health.