Choked
Writing ~ Editorial ~ Photography ~ Creative Direction
A magazine with a conscience. Choked Magazine is a publication focusing on the fashion industry's ever growing issue of over consumption. An ethical viewpoint on fashion, beauty, art, culture and lifestyle.
Photography and creative direction. Natural beauty was a feature for Choked that explored using organic face masks and scrubs. There is so much waste produced from the packaging used for beauty products. At home remedies could be a solution to this issue. I wrote a beauty feature and photographed the images to go alongside.
Choked is a publication with an environmental conscience. Overconsumption and mass waste has become a trend in the modern age. It has contributed to the current climate crisis. Every year 8 million tonnes of plastic are dumped into our oceans. I wrote an article about a new wave of beauty brands that are encouraging consumers to help the environment by offering sustainable solutions to plastics and harmful products.
I created an instagram feature page that would show readers the best influencers to follow for sustainable inspirations and environmental advice.
Creative Direction & Concept
The visual identity of the magazine is minimalistic with green accents and lots of negative space. There is lots of artistic imagery such as fine art and fashion photography as well as illustrations to accompany the text. The aesthetic embodies the simplicity of nature and pulls away from the overconsumption of materials that choke and smother us all.
Our editorial team decided that the concept for our magazine would be sustainability, which is such a prominent and current issue. Therefore the statement of the magazine embodies this message. All of the content within the magazine takes an ethical standpoint. We wanted to highlight issues such as overconsumption and offer solutions to these problems. Furthermore we wanted to create something unique and different that would challenge traditional standards of the fashion industry and shed light of innovative ways to be fashionable whilst caring for the environment.
